cross promotional packages
dianab
Importance of Cross-Promotional Packages
Diana Baukerte.
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Cross promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. It helps to "saturate" the market (industry) as well as enables companies e.g. music companies to make a larger profit.
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A digipak is a CD package that is detailed and almost seen as a "special edition". The artwork is specific to the artist and genre to promote them and their album.
What you would expect to see on a digipak:
Title (album name)
image of artists/synergy - name of artist
song list (on back panel)
record label (on back panel and spine)
CD
colour scheme that suits genre
leaflet inside (album description, acknowledgements, extra information) bar code (back panel)
Anti piracy
font type (one or two fonts) to suit genre
parental advisory (if explicit lyrics)
The image/graphics used must continue over all panels (a connection must be evident).
There must be a visual link to our music video product.
.co.uk
A website could include similar codes and conventions to an artists digipak to widen their work and influence.
A website is an internet page/platform that uses visual images, links and code to promote an artist.
What you would expect to see on an artist's website:
- buttons for social media
- videos/images
- link to itunes (access to purchase music)
- merchandise link/shop
- upcoming gigs, concerts, events, tour
- livestreams
- fanpages
- general information on artist
