Andrew Goodwin-The
meganmanigan
Andrew Goodwin-The structure of a music video.
Andrew Goodwin feels that traditional narrative analyses dont really apply to pop videos.He believes they approach narrative from a different angle to novels and films.
Goodwins reasons for the different narrative structure of pop.
1-Pop videos are built around songs and often songs dont pose traditional narrative structures.
2-The pop video uses the singer both as narrator and character
3-The singer often looks directly at camera,involving viewer at home in performance.
Goodwin says that pop videos rely on repetition as they repeat choruses or lines.The repetition in songs allow viewers to become familiar with genres and create certain expectations.Videos structures have a form of closure and ending as they build to a climax or to a constant repetition before fading away.
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Sometimes videos go beyong the original meaning and provide a visual pleasure that encourages repeated viewing promoting music.Videos may be promoting other things such as films also.This suggest there are relations between songs and videos.
Illustration
Amplification
Disjuncture
Three types of relation between songs
When a video tells the story of a lyric
When the video introduces new meanings that do not contradict the lyrics but add meaning
When there is little connection between the lyric and video and the video contradicts the lyrics.
