In 2015 Vodianova teamed up with Eugenia Makhlin, who has worked for tech sector in Google, Facebool and AOLL. They created "The Elbi App", which allows people to donate money with a "Love Button" this app creat content, send messages and vote. The app allows users to donate to a number of charities including "Save the Children International, Walkabout Foundation, Blu Skye Thinking and several others" The name stands for "Little Big" (LB), and the philosophy behind it is that you can make a big difference through little actions.