Next I will take a look at Eminems tour poster. Which is clear to have similarities to Kendrick Lamars poster, in that they both emphasise the main artist to the audience as much as possible. The difference here is that Eminem appears to me animated, which actually looks very cool. Also this specific poster is referring to one gig, as seen with the given date and name of the concert. The producers of this poster have also included some social media details e.g. Facebook. This is to further promote the artist.