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Presentation Name

201206252
Product Pitch
Event Stop
Evaluating the change in event planning techniques
About Event Stop
Event Stop exists to provide an informative platform for individuals to gain knowledge and access to thousands of events happening all around the United States. The app lets event seekers search their current location or locations they will be visiting for events such as parties, gatherings, sporting events, concerts, and other such social events.
"Our mission is to utilize information technology to establish a lasting social connection that bridges the gap between online and personal interaction."
Event Stop Mission Statement
Main source of Event Information
Make social 
interaction 
more meaningful
Connect with 
people to build 
lasting relationships.
Objectives
Smartphone Users
Ages 18-40
Female, Middle Class
Planners and event hosts
Target Market
Industry Analysis
The Application industry is well saturated, however, there are still some segments within the industry that are undeveloped or underdeveloped. 
Creating Event Stop will stay with the fast paced technology curve by constantly bringing new updates and improvements to the App.
To differentiate from other apps Event Stop will have features such as live streaming social media, which competitors do not have. Event stop will also be able to link with main iPhone applications such as The Weather App, Maps, and Calendar
S W
O T
Relational and accessible experience.
Less daunting method of planning, advertising, and attending a community event.
Immediately accessible in any part of the world that allows the purchase of applications on mobile devices.
Functional and easy to use utility that is accessible and enjoyable to navigate.
Platform is intrinsically limiting.
Event Stop cannot be launched immediately into both main app markets (iOS and Android).
Cannot be released at an unreasonable rate.
Integrated use of social media only strengthens its accessibility and immediate familiarity.
Both small-scale events and small events are welcome.

Market saturation.
Purchasable features.
Other resources, could also overshadow Event Stop.
hard at the start to advocate for the viability and usefulness of the app.
Price
$5,000
ME
ES
FREE
ALL EVENTS
CONFERENCES
ME
USES
ES
ME
FOREVER
3 Months
USE TIME
Event Stop Vs. Mobile Event
ES
Year 1 
 Income:            Value:               Number of Users               Totals Income:      
Bump 1 spot    $1.00                       50,000                                =$50,000 
 Event Cost      $5.00                       50,000                               =$250,000 
                                                                                         TOTAL =$300,000 
 Expense: 
 Start Up        $30,000                          1                                     =$30,000 
 Ad FB CPC   $.24                           50,000                                 =$12,000 
                                                                                         TOTAL =$42,000 
                                                                                Yearly Profit =$258,000
Financials
Financials
Year 2 (25%^)
 Income:           Value:             Number of Users              Totals Income: Bump 1 spot    $1.00                       62,500                                 =$62,500 Event Cost       $5.00                      62,500                                =$312,500                                                                                              TOTAL =$375,000 Expense: 
 Start Up          $0.00                          1                                         =$0.00        Ad FB CPC      $.24                        62,500                                =$15,000                                                                                                 TOTAL =$15,000                                                                                        Yearly Profit =$360,000
 The mobile application industry generates $10 billion a year, with no one company dominating the market.
49.8% annual growth from 2009 to 2014, with the average number of apps used daily also rising from 7.2 apps to 7.9 apps
In 2014, mobile users consumed more content through their phones, rather than through PCs.
The Mobile App Industry
The number one app sold as of March 2014 is Google Maps (54% in 2013), Facebook and YouTube are second and third respectively with 44% and 35%
The top four categories downloaded in 2014, as of March, are the following: Games (18.29%), Education (10.54%), Business (8.22%), and Lifestyle (8.15%).
Consequently, people in the United States make the most hotel reservations via mobile apps at 23%
The Application
Market
59% of users want an app loaded in 2 seconds or less.
Crashing or Freezing (62%), a slow launch rate (47%), and failing to launch at all (40%).
48% would be less likely to use the app, 34% would switch to a competitor, 31% would share the negative experience with others, and 24% would begin to develop a negative impression of the applications brand
User Statistics
1
2
3
4
Marketing Mix
Product - A smartphone application that allows anyone to create events such as dorm parties, sporting events, music, concerts and so on.

Place - Social networking service such as Twitter and Facebook.

Price - Free with in-app purchases.

Promotion - Social media advertising and Google AdWords
When the user creates events they will receive points. They can use these points as coupons for event purchases or in-app purchases. The points are used locally at events around the user’s current location. If the user were to create an event, guests would get points for attending which would be valid coupons at places such as ice cream parlors, restaurants, and gas stations
Special Promotions
Conclusion
Event Stop connects individuals. In the modern age, people are running short of face to face communication. The application is in a digital package but, it leads to face to face communication through parties, sports events, and music concerts. Customers also communicate with food industries for preparing events. The application helps to encourage good communication to local stores and consumers. The application also helps to encourage regional development through the coupon system. The effects of big events are very temporary. However, the effects of Event Stop will be long term as long as customers continue to create events. Event Stop definitely has the power to make people’s lives dramatically better.
THANK YOU
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