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my audience research

melekia123
REPRESENTATION
Race
From my audience research, I was able to decipher the ethnographic makeup of my target audience. For that reason when casting the roles of the lead male and female, their race will be taken into account. Ideally, we would need people who are black, mixed and/or Asian however ultimately we will pick whoever is best for the role 
REPRESENTATION
Gender 
The market research also indicated that more females watch music videos than males, therefore, for the most part, the narrative will be focused on the woman's point of view. Also, the majority of our audience identified as heterosexual. we will therefore try to represent a heteronormative relationship by casting a male love intrest for our female lead. 
REPRESENTATION
Age
Thirdly our market research indicated that our target audience is aged between 16 and 20. The talent we therefore cast will ideally fall into this category. We will request for cast to look 18. 
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