The way in which our website challenges conventions of a real media products is by having our own scheme and design. This is because we wanted our website to be unique in comparison to others, we did this by having our own colour scheme with the very bright and natural colours, with the background being white, the green and red from the images and the blue writing all gives a sense of the environment. This gives the effect of nature which is heavily included in the actual music video showing the synergy across all formats.