Question 2 by Reannefernandez on emaze

How effective is the combination of your main product and ancillary texts?

By Reanne Fernandez

THE TASK

As part of our A2 media coursework we were asked to create a music video as well as produce two ancillary tasks. These ancillary tasks were to create a digipak and advert for our chosen song. When combined with the finished video these two products would demonstrate a marketing campaign for our song, complete with branding and house style.

What is house style?

A style guide is a set of standards for the writing and design of documents, either for general use or for a specific publication. The style guide provides consistency in style and formatting of a document. This is often known as “house style”. Many publication use style guides to demonstrate the preferred layout and formatting of a published page. They often are extremely detailed in specifying, for example, which fonts and colours to use. Such guides allow a large design team to produce visually consistent work for the organization.

why is a house style important?

The quality of the corporate identity reflected in all printed matters and all online marketing emphasizes the excellence of your products and your business attitude. A sloppy presentation doesn’t result in huge turnovers. The first contact with a future consumer has to be incredibly good and first impressions mean everything. A house style needs to reflect the latest design and business trends. The colours have to match and the design must be original. The house style must reflect your branding strategy and the values of the brand. Most of these values are described in a tagline like refreshing, innovative, inspiring, 24/7-attitude etc. You will understand that the brand value of a self-catering tourism business will differ from that of a high tech engineering firm.

To create a coherent marketing package I first investigated genre based CD adverts and digipaks...