The storyline of Diary of a Wimpy Kid is interesting to children as it has been created as a nine book series, it was on the New York Time’s Best seller’s list for 65 weeks, and it was adapted into a movie. (The New York Times, 2010) 

According to BBC News, “more than five million, “Diary of a Wimpy Kid” books have been sold in the UK, with more than 50 million in print in North America” (BBC News, 2011).

Throughout the story there is no representation of a variety of cultural groups. By looking at the illustrations, all of the characters are depicted as “white”.

Greg’s mother has a leadership role, as she is the leader of the household “Dad tried to squirm out of it, but once mom makes up her mind, there’s no way you can change it” (Kinney 65). 

The story explores various conflicts that children deal with on a daily basis at school and at home, such as bullying and sibling rivalry. Greg does not deal with these issues in a very positive way; he appears to be putting himself in these situations “That’s when we started getting cocky, making monkey noises at the teenagers and whatnot” (Kinney 72). 

As a result of the story having numerous obstacles for Greg to face, it gives children a number of things to consider and reflect on, when they are dealing with similar situation

The school is a typical school setting with all the different cliques such as jocks, and popular kids, and nerds “Like I said Bryce is the most popular kid in our grade, so that leaves the rest of us guys scrambling for the other sports” (Kinney 7). 

There is no representation of diverse populations or cultural groups. All of the illustrations in the book show “white characters. 

 The illustrations reinforce societal stereotypes such as bullies, victims of bullying and jocks. The bullies are represented as strong, and tall, while the victims are much smaller in size and weaker. The jocks in the story are all athletes and play football. 

As a result of the story not representing diverse cultural groups, it does not promote an understanding to children, of our diverse society and world.

The story is written in first person and it is told from Greg’s perspective. It is written like a journal, as if the readers are reading the journal entries of a real person.

The site has a game called 'Wimp Wars' with trivia questions, seasonal games like the 'Love-o-meter', downloads and creative activities for the children. 

The children, with permission from a parent or guardian, can register online and become a part of the club.

Wimpy Kid Club is a website created for fans of Diary of a Wimpy Kid. The site contains information on the books, the movie and the author.

The 'Wimp Wars' game challenges its’ players on their knowledge of the series and they earn ‘mom bucks’ for correct answers. These points then categorize them into places and they can compare their scores with others on the leadership board.

The site also contains several downloadable activities that the children can use when going on long trips, or just fun activities to do at home with their parents and siblings. These downloads include a crossword, bingo, post card, and trivia, along with other games.

To challenge a child’s creative side, they are provided with different types of character masks, tutorials on drawing cartoons, as well as tips on writing.

Wimpy Kid Club also has a section with resources for a teacher. In this section, there are activities teachers can use for curriculum based lessons and to encourage children to read. 

Wimpy Kid Club gives the children an opportunity to interact with the author and participate in monthly competitions to earn prizes. The children registered are also given sneak peeks of new book releases.

Unlike other games that may take over a storyline, Wimpy Kid Club, avoids narrating a story through the game. Instead, the trivia questions test the players on the content of the series to enhance their knowledge. This helps in motivating children to read the books.

Overall the website, Wimpy Kid Club, only helps the children improve their learning and does not replace the books.