Q4 Media evaluation
orudd1998An Emaze by Ollie Rudd
Who is the main target audience for our product?
Q4-Media Evaluation
Target Audience
The main target audience for our film we specifically believe to be males from the ages of around 12-45 that enjoy heist style films.
Target audience continued...
Although are 'main' target audience is males from the ages of 12-45, this does not however mean that females could not enjoy the film and one of the main con artists 'Candy' played by Jade Manning although being the only female within the opening sequence to play a lead role, is not portrayed in an oversexualised way and women could see her look as a positive influence that can be used to control men.
But how did i discover my target audience?
Discovering my target audience was a fairly easy task, and this was achieved by looking at the genre of our film (in this case being a heist/con artist film) and deciding who and why would want to view our film.
Through the use of online surveys from www.surveymonkey.com we were also to publish a form online which would better determine who specifically would be most interested in our film and why.
Age rating and availability:
Although the age range for our product seems pretty broad, it is because we feel our film can appeal to more than just a niche audience, due to its accessible age rating as a result of its interesting theme, despite minor references to criminal activity, and the age rating we have decided to impose on our film would be a 12A meaning younger males can still view the film and enjoy it and even younger males could watch the film with a parent or guardian who would also still enjoy the film.
5 important Things to consider when deciding who your main target audience is...
Look at the goals you've set for yourself and analyse the product/s you offer. Think about how your product/s fulfil the entertainment needs of the customer, Also, think about how you differ from other companies in your industry—what makes you stand out? Broadly think about who might be interested and who may benefit from your product. Figuring out your selling point is the first step in identifying your ideal target audience.
Start with secondary research. There are a lot of existing sources that can help you pull together information about your industry, the market, your competition, and the broad potential customer you have already identified. The best part is that someone has already done the work and, in many cases, the information won’t cost you anything. The downside is that the information may not be focused in a manner that is 100% useful for your purposes. Nevertheless, it’s always a good idea to do some searching. You never know—the research you need may indeed exist.
If you’re unable to identify secondary data that is useful for you and you have the budget to do so, you may want to conduct primary research. This could involve surveys, interviews or even focus groups. Though primary research can be expensive, it could allow you to get answers to questions specific to your business.
1.) Consult your product
2.) Begin researching
It’s not enough to just say who your target audience is. Find out which websites they visit and which social networks they most frequently check. Are they glued to their email? Are they addicted to apps? The information you put together for your customer profile, combined with knowing where your audience hangs out online or how they use technology, will facilitate the delivery of your message.
After performing research, you’ll want to create a customer profile. This is more than a brief statement; it’s an in-depth description of who your typical customer may be and includes demographic and psycho-graphic information:
Demographic information: This may include age, gender, location, ethnic background, marital status, income, and more.
Psycho-graphic information: This type of information goes beyond the “external” and identifies more about a customer’s psychology, interests, hobbies, values, attitudes behaviours, lifestyle, and more.
Both types of information are essential for developing your customer profile. Demographic information will help you identify the type of person who will potentially buy your products and services. Psycho-graphic information goes one step further and nails down why that potential customer may buy.
3.) Develop a customer profile
4.) Find out where your potential audience is
5.) Find out where your potential audience is
The work doesn't simply end after you've identified your target audience. It’s essential to continually perform research to stay current on market and industry trends and your competition. It’s also important to see if and how your current and potential customers evolve. Before you begin marketing to your potential customers, make sure you know how you are going to track sales, interactions, requests for information, and more. All of these touch points are important to record. This information will help you identify trends, patterns, and possible areas of improvement, which will continually help your marketing efforts as your business matures.
Thank You!
