Cultural Analysis

kate.d.hoyt
CULTURAL ANALYSIS
Race, Ethnicity, Nationality and Religion in the Media
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I love using different techniques, adapting myself to the customer. My work continually appears in: American Vogue, Vogue Italia, Vogue Nippon, Vogue UK, L'Uomo Vogue, French Vogue, Vogue Germany & Vogue China.
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Nationalist Lens
How media influences ideas and perceptions of differences between nations through cultural representation
Edward Said: Palestinian-American literary/cultural theorist
  • Orientalism (1978): Uses "Orientalism" to refer to a general patronizing Western attitude towards Middle Eastern, Asian and North African societies
    • Essentialism: depicting these cultures as underdeveloped and frozen in time; another effect is the homogenization of all Eastern cultures.
    • Exoticism: Sexualizing, fetishizing or otherwise fantasizing attitudes or depictions of non-Western cultures
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Orientalism
The depiction of Middle Eastern, South Asian, and East Asian cultures (or non-Western cultures in general) in Western-based media, literature & art
Identity --> Ideology

a system of ideas that unconsciously shapes and constrains both our beliefs and behaviors
Ideology dictates how one will interpret/critique this movie 
  • Conservative: criticism of economic development/military aggression, promotion of environmentalism and diversity 
  •  Liberal: promotion of the “white savior” myth, exoticising other cultures 
  •  Feminist: Neytiri, female warrior, falls in love with/allows her people to be led by Sully 
  •  Christian: promotes pagan worship of nature over monotheism
Example: Avatar
No belief, action or attitude is politically neutral
Normalization
“Ideology often makes social relations and arrangements between individuals seem normal, and it makes established relationships of power appear to be the natural order of things” (Ott & Mack, 139). 
Tokenism
The policy and practice of making a perfunctory gesture towards the inclusion of members of minority groups to create the appearance of social inclusiveness and diversity
"Racism is over: 
we have a black president."
Othering
The process of marginalizing minorities be defining them in relationship to the dominant majority, which functions as the norm or the natural order
We refer to Tracy Morgan as a "Black comedian" while we would never refer to Daniel Tosh as a "White comedian"
Exclusion
The process by which various cultural-groups are symbolically annihilated or “written out of history”
  • Under-representation - “If the media were an actual reflection of race in American culture, then one would expect to see a clear ratio between the size of a racial population in real life and its visible population in television or films” (p. 151). 
  •  If future historians and anthropologists studied today's media, what would they conclude about the racial makeup of the United States?
Assimilation
The process by which media texts represent minority racial groups in a positive light while simultaneously dehistoricizing or stripping them of their cultural identities. 

 
  • Example: Jerry Hough's standards for evaluating minority students
  • Example: Blackish
Stereotyping
The process of constructing misleading and reductionist representations of a minority racial group, while wholly defining members of the group by a small number of characteristics 
Example: the “animalistic Black man” in Vogue magazine cover featuring LeBron James and Giselle
The "White Savior" Complex
"This genre features a group of lower-class, urban, nonwhites (generally black and Latino/a) who struggle through the social order in general, or the educational system specifically. Yet through the sacrifices of a white teacher [or other type of savior] they are transformed, saved, and redeemed by film’s end." (Hughey, 2010, p. 475)
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