Beacon Presentation
ejougleux
I Beacon technology
MBA2b
Eugénie Jougleux- Marine D'Aguanno- Victor Balian
or beacon is the name for Apple technology program
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Low cost for hardware piece
help to understand the position on local area
it uses the bluethooth connection to trasmit messages
It uses low energy
Definition I beacon technology- How does it work for mobile device
Example of personsalized service:
Personalized service with a restaurant
Restaurant needs to install the application and customers who have the i beacon will receive a text as close as they are to the restaurant. It permits to the restaurators:
- Knowing the customers'preferences
- Knowing any allergies
- Specific diets
What do hoteliers have to understand to use Beacon tech without cyberstalking?
Cyberstalking is a crime in which the attacker harasses a victim using electronic communication, such as e-mail or instant messaging (IM), or messages posted to a Web site or a discussion group. A cyberstalker relies upon the anonymity afforded by the internet to allow them to stalk their victim without being detected
For guests:
- they save a lot of time
- detailed information for personalized service
- many promotions and reductions
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For staff:
- detailed information for personalized service
- Influence the customers when they are buying or consuming
What is the management benefit of data collected using mobile interactions
- both guests and staff.
How would you use these analytics to create innovative services?
Allow to buy their different product by category
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Watch tutoriel and beauty boards
See which products are under a particular mobile promotion
Sephora approach
Quickly access to loyalty card
Scan items to see reviews Ibacon sephora approach
- See and receive a text with the restaurant 's menu
- Order to room service or for breakfast by categorie
- Buy product of the hotel boutique
How could the Sephora approach be used effectively by Hotels?
