•Behavioral
loyalty
•Repeat
purchase
•High
revenue with presence of Emma Watson:
•Harry
Potter and the Deadly Hallows (Part 1): $960,283,305
•This
is the End: $126,041,322
•Noah:
$362,637,473
•Attitudinal
attachment
•Beside
movies, fan of Emma Watson also gives their attention to her other projects
•Other
projects are usually mentioned in her post on social media
•Sense
of Community
•Deadline:
One of the most engaging actress on social media.
•Average
interaction of her post: 1866 comments (Facebook)
•