Xtabentun
angelica.sterling.z
Global Seminar
Moreno Ortiz Guadalupe Carolina
Sterling Zozoaga Angélica Selene
París,
July, 2017
Xtabentun
The honey from Gods
Product description
- It is a craft liqueur of Mayan origin
- From of Península de Yucatan
The Leyend
- Xtabay and Utz Cole
- Delicated Scent
Characteristics
- The liqueur is the product of the fermentation honey extracted from the Xtabentun flower (Turbinate Corimbosa) by the Melipona bee.
¿What makes this liqueur special?
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Melipona bee
- Melipona bee lives in Yucatan Peninsula
- Melipona bee was domesticad by the mayas civilization.
- Melipona bee has not aguijon
- This honey is highly apreciated
- The mayan made a beverage known as Balche
- Religius ritual
- The bees has been disminished
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Production Process
- This liqueur of Mayan origin is elaborated from a fermented honey of meliponas bees (which feed on the xtabentun flowers).
- Is added a little anise, to be later distilled artisanally with ethyl cane's alcohol .
- The result is a very peculiar flavor and it is customary to take it with ice.
vs
¿Appetizer
Digestive?
Appetizzer
Drinks obtained from bitter ingredients and they are meant to stimulate appetite.
Digestive
Drinks of high alcohol content that help the digestion process.
According with that Xtabentun is a digestive liqueur with 30º G.L
Main competition
Hidromel
Creme de cásis
Cointreau
- Black Currant
- Sweet - Acid
- 15°
- Honey and Yeast
- Sweet
- 10 - 15°
- Orange Peel
- Fresh aromatic
- 40°
Commercialization
- Vodka, rum and cognac fell by 0.7%. (Euromonitor, 2015)
- Tequila and Mezcal: growing and positioning
- 15% more than
in 2015.
Xtabentun Producers
- 5 companies in Yucatan. Casa d'Aristi
- Haciendas in Yucatan and European Market
Exportation process
- Pro-México
- Best company in logistics and transportation to France.
- Custom agency in México with contacts on the European Union
European Market
- High consumption of leisure, cultural and innovative products
- People born between 60 and 80 - looking for "exotic" alternatives to what is commonly drunk.
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Sales strategy
Promotion and Positioning
- Exclusive high level drink
- Limited annual production and edition as well.
- For sale only on luxury and High level restaurants of international food
- Premier brand beverages distributor
- 750 ml. Elegant glass bottle decorated with flowers, bees and mayan figures evoking its
origin.
Image
Logo
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Sustainability
- The production of fine and exclusive the Xtabentun liqueur that comes from the honey produced by the Melipona bee and the Xtabentun flower takes place once a year, to be sustainable and have a standard flavor is necessary to combine it with the anise seeds.
