When looking at my audience feedback there was many different things that I learnt in order for me to improve my trailer. When I showed this to my media class as they are around the same age as our target audience. Although our target audience is primarily females we thought it would be good to see what the males in the age group thought about it as well. One of the first bits of feedback that we received was that we had made significant changes to our trailer since the last time we got feedback, including slightly changing the story line in order for us to film it to a higher standard.

Other bit of positive feedback that we got was that we had a very strong introduction to our trailer. This is because we decided to make it different from the other horror films and it wasn’t what the audience was expecting. In our introduction we made our trailer seem as though it was going to be more of a teen ‘chick flick’ rather than a horror film. When filming this we also did a voice over of our main characters voice. Although this was difficult to film and required a lot of time the audience liked the way it turned out. The voice over introduced each of the different characters and gave the audience a bit of an insight into what they were like which makes them feel as if they know the actresses in the film. The audience also liked this as it was a good use of hybridization as we used references from well known films such as ‘mean girls’ and ‘clueless’ which our target audience are most likely to understand as these films are aimed at the same audience. Another way that we did this was by included a popular song from ‘the breakfast film’ that will not only be well known by our target audience it will also be known by other audiences which could help to widen our target market.

The audience feedback also informed us that they liked the way we had introduced all of our characters so that they were aware of who there were throughout the trailer and were not just seen as random people. They also liked the way we decided to mix up to genres together, teen comedy and horror. This was because it made it different to other horror films and made it less predictable. To make sure this was effective we had to make sure that the introduction was set in the appropriate setting. I learnt from the audience feedback that they liked the way we used a setting with a soft pink background in a girly bedroom for the opening scene which is the ‘teen comedy’ scene and how the rest of the film was set in a dark dull setting when the horror genre became clear. I learnt from my audience feedback to improve my trailer I needed to cut it down by 20 seconds. To do this I cut down scenes in the middle of my trailer including the boot scene, knife scene, pushing the victim scene and the hair-pulling scene. This is because these are the longest scenes and the audience felt that they could lose interest if the were not shortened and they would create more tension if they were faster.

To make our trailer better we the audience decided we need to make our scary music louder in certain scenes to make it more dramatic and tense for the audience. The final thing that I learnt from the audience feedback is to improve on our trailer and make it even more professional is to include release dates, starring actors and actresses and the director’s names. As well as this we also decided that due to our audience feedback we were going to add a few text screens to make sure that the plot of the trailer is clear to the audience and to make the audience think whilst watching it.