MCDONALDS
Ana Karla
Ana Karla, Fer Hdz, Cire Abigail
Mc Donald's
1949
French Fries are made.
1958
100 millionth hamburger sold
1966
Ronald McDonald first appears in first McDonald commercial.
Mc Origins
McDonalds Is Founded- The menu is: soft drinks, potato chips, and the star of the menu - The 15 cent Hamburger.
Dick and Mac McDonald open their first McDonalds in San Bernardino. A typical drive-thru featuring a large menu and a car-hop service.
1948
1940
The trademark "Big Mac" item is added to the menu.
1968
Happy Meals are introduced to the national menu.
10,000th resturant opens up
Nutritional information is added.
McDonald's receives an award for being Green.
2009
2006
1998
1979
McFacts
Mc Innovation
- Outsourcing Order Taking - at certain McDonald's restaurants, you may actually be talking to an order taker in the next state. It allows to handle 30 additional cars per hour and the error rate in order taking is cut significantly.
- Expanding Dollar Menu to Breakfast - As a concession to the recession, at the beginning of 2010 McDonald's introduced a breakfast version of its popular dollar menu.
- Specialty Coffee - Coffee experts have given the burger franchise due praise for their affordable yet delicious cup of coffee.
Mc Motivation
It represents a pathway to a long-term career that provides rewarding opportunities to grow, contribute and advance over many years.
They help you with:
- Health and Protection
- Pay and Rewards
- Investing in the Future
- Helping Balance Work and Life
McOriginality
- Fast delivery and quality products for a low price.
- Innovation
- Different Concepts
"The menu is more than just (delicious) burgers and (outstanding) fries. From Snack Wraps to McCafé to Premium Salads, we proudly offer variety, quality and
fun-filled value in all of our restaurants."
Their ahead of the fast food business so
they trends and ideas lead others to
change the way they work and the
products they offer.
McTrend Settings
They as many other companies have a suggest and complains section in the restaurants and in the online site. As well they have the Auto Mac that is a plus service that makes them even more accesible.
McCostumer Settings
Mc Ethics
1 Costumer is the core of what they do.
2 They believe in McDonald's
3 3 they are ethical
4 They immprove
1 unethical
2 2 fatty foods
3 low salary
4 risk for health
Total Market
Market Trends
McGlobal Impact
McSuccess
1. Franchising
Worldwide,
2. International expansion
3. Global, but local
4. The brand is the business
5. ‘Old and new’ menu
6. Low prices
7. Meal sizes
8. Film tie-ups and sponsorship
9. Recruiting young workers
10. Free Wi-Fi
