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Sophia Amoruso Presentation

Leyla Rodriguez
CEO (now chairwoman) and Founder of NastyGal
Sophia Amoruso
Leyla Rodriguez
Business, Period 7
Mrs. Hale
May 1, 2015
  • Greek-American Sophia Amoruso was born on April 20, 1984 in San Diego, California
  • After her parents lost their jobs and got divorced, forced to create an independent life
  • Spent high school feeling out of place and dropped out of art school 
  • Spent her years of early adulthood shop lifting and hitchhiking, without a proper home

Teenage/
Early Adulthood
Life
life cont.
Shops at vintage stores to save money and realizes she too can be a vintage seller
Her eBay store won immense popularity. She could sell a $10 jacket for hundreds on end
Starts eBay store called 'Nasty Gal Vintage' where she styles and photographs her vintage finds
After getting kicked off of eBay due to reports from other jealous sellers, Amoruso sends customers to her own website
Amoruso hired her first buyer, Christina Ferucci, and the duo established NastyGal's look, incorporating pieces from Korean vendors in LA.They worked from Amoruso's aunt's spare room in Emeryville near San Francisco.
  • dad
  • high school history teacher, Mr Sharon
MOTTO'S/inspiration
on her life..
"It was straying that found the path direct"
Perfect
"Discomfort is where I felt most comfortable"
"There are secret opportunities hidden inside every failure"
“When you treat your possessions as emblems of hard work, they inherit a meaning that transcends the objects themselves”
square
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has become a multi-million dollar business 
since 2006
Business Philosophy
today NastyGal has 2 official store locations in LA
  • hard work is the only short cut
  • never feel entitled to anything
  • instead of hearing 'no' she hears 'how can I do this better?'
  • actually develop a personal sentiment for your work
Connections 
Book, #GirlBoss, gives young women advice on succeeding in business world
I found her story specifically inspiring because she succeeded through nothing but hard work and an innovative idea
References Richest Man in Babylon in book, talks about importance of saving at least 10% of income
Even with large income at the developing business, practiced frugality-7 cures (determining which purchases were necessities)
Practices focusing on a goal-visualization emphasis as in Think and Grow Rich
; ;

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