Evaluation 2 by umfrevillek on emaze

The music video, Digipak, and the website all link together through the font that is used throughout. This helps to keep all of the ancillary texts consistent, so the consumer automatically knows if they are part of the artist’s image. For example if we used a different font for each of the ancillary texts then the audience wouldn’t know that they were all to do with Luna Lux. This is very important with her at the moment, as this is her first album, which means that people need to know exactly all the aspects belong to her. For instance Florence and the Machine, she kept the font of her name the same for two for her first albums, but from this she has established her star image and people automatically know who she is, this means that for her new third album “How big, How blue, How beautiful” her font is completely different from what it normally is. This is a strategy that we are doing, so we can make sure that the audience fully knows who she is.

The costume is kept the same throughout the ancillary texts. They are kept the same in all three texts because; this is her first album which means she needs to establish who she is and what she is like. They way that we did this was by having Luna lux wear a white dress throughout the whole of the music video. As we used this to represent innocence and purity, making her look different from other artists by being light and not dark. This look is then found in our Digipak and website, as most of the pictures that we have taken she is wearing this type of outfit. For example the front cover of the album she is wearing the long white dress and this photo can be found on the homepage of the website. However, in the music video she wears a dark purple lip stick and a butterfly wrap, and we thought that this was a significant image of her, as it shows the juxtaposition between the two different sides to our artists. This meant that we wanted to feature this on other ancillary texts. This is why this is the costume on the front cover of the Digipak and why there is many close up photos of her on the website wearing this. Also by keeping her image the same throughout these texts, it means that the audience can easily recognise who this artist if they ever see a picture of her.

The colours of the texts all link together as they all give the same kind of effect. For example the music video is very bright and colourful, but there are a couple of shots that have a sense of darkness to them, which shows the other side to the artist. For example in the Digipak there are three panels that are bright while the other three are quite dark. This shows the contrast between the two personalities of Luna Lux. Also this is done within the website as the background is very bright and fun while there are small features that are a little dark, for example some of the pictures bring a little bit of edginess to it. This is the same within the music video, there are shots where it is very bright with lots of colour, like the shots that are taken in the park and the shots were we enhanced the light and saturation. But the shots that bring edginess to it are the shadow shots and the underwater shots as these totally juxtapose against what the other shots are like. The powder paint really emphasises the colour, as the clash between society and her imagination. This shows that the colours of the three ancillary texts, are linked together to represent the personality and meaning behind the music video.

The props all link together because, we thought that these was the most important aspects of the music video, which helped to keep her different from everyone else and make her memorable. This made us want to keep them consistent between the other ancillary texts as this will make her memorable to the consumers, as it’s her first album and we want to leave as big of an impact as we can on them to help promote her music more. The main props that we used were the horse and unicorn head. This is because; they represent the clash between society and her imagination. These horse heads appear as a main feature within the Digipak, as they appear on the top panels on the right and left. They use the same effect to show that they link together. Also within the website they appear within the gallery, as they show the mystical side to her star image. Also the props from the tea party scene with the tea cups and flowers appear throughout the ancillary texts, As in the Digipak the CD panel has a picture of a tea cup, also the front cover and bottom left panel have the flowers within them. These help to show the theme within the whole of the Digipak, website and music video. From keeping these props consistent it helps to make it clearer to the audience.

The lighting in the music video is kept the same throughout our ancillary texts as, the music video is seen to be mainly high key lighting, but there are some shots were they are some dark shots. The dark shots are used to show edginess to the video, where it suggests the two different side to Luna Lux’s personality. The dark shots are the shadow dancers and the water shots. This is then shown in the Digipak as there are three panels which are dark and three panels which are light. In the website the background is bright while it juxtaposes with the photos that we have used on it, for example the polaroid photos are quite dark and some of the photos used in the gallery are quite dark, which help to show the contrast between the her two personalities. From keeping them consistent it helps to make sure that the consumers know this, as this is her first album and we need to make sure that we show her personality as effectively as we can to avoid any confusion.

The editing is kept the same throughout the main product and the ancillary texts, as they all have the same effects added on to them. The music video’s editing is very bright and colourful, with overlay to make the shots look mystical and intriguing. This is then kept the same throughout the ancillary texts. For example in the Digipak the effects that we added on to the pictures are very bright and mystical which will help to make it intriguing overall. The horse pictures are the most mystical of all as it is an unusual effect, which helps to relate it to overall meaning of the music video. The website also includes this kind of effect. On the welcome page this is included in as we have the transition of the ivy growing towards the door, this helps to make the page brighter with different colours, but also to make it intriguing for the audience to click on to the door and enter the website. This is also shown on the main background of the website, as we took a simple picture of mountains and added colour affects to make to make it look quirky, as the mountains are blue and pink.

The camera shots are kept the same throughout the ancillary texts, because from our research we found out that for music videos, most of the shots that are of the artists are close ups, as it shows their star image more, and the audience can get to know them more. This is something that we wanted to apply to our music video, as this is Luna Lux's first album which means that we really need to establish who she is, and by having close up we can show this effectively. From then applying this technique to our music video we thought that this would be a good idea to then apply it to our other ancillary texts, as this will help to keep them consistent and show her star image more. For example the picture of Luna Lux in the Digipak are close ups. The front cover is a close up which then has been multiplied six times, to give that effect, and the CD panel is a close up of Luna in a tea cup, which really establishes her star image of what she looks like and her style of being vintage. Also the website also includes this camera work, as the Polaroid pictures of Luna on the "Home" page are all close ups of her which help to show what she looks like, to help the audience put a face to her music. On the "Gallery" page 12 out of 21 pictures are close ups of Luna Lux, these really help to show what she looks like and what she is about.

The location of the music video links in with the ancillary texts as they are mostly all the same background. This helped us to make them consistent and look more professional. The main image of the background was mainly greenery, we wanted it mainly be rural background because, and it links in with her star image of being flowery and at one with nature. For instance, the music videos main location was the park and the tea party which had a fur tree background. This was then applied to the Digipak as the front cover has a background of the park from the first part of the music video. This front cover picture is featured on the website a few times as; we are using the website to promote her music. The front cover is on pages "home", "Win", "Shop", and "Gallery". In which they all have the same green background. Also the back cover of the Digipak has the same fir tree background as the tea party shots have. This is so the consumers can make a relation between the two. The "Welcome" page on the website has green ivy growing towards the door with white flowers on it, this helps keep the background consistent between them, showing there is a link between the ancillary texts.

The connotation of the music video is kept the same throughout the ancillary texts, as our, main connotations was an Alice in Wonderland theme and mystical. The Alice in Wonderland theme can be found in the music video as, it is being represented by the tea party scene in the second part of the music video, in the Digipak it is shown in four panels, and in the website it can be found on pages "Me", "Welcome page", "Gallery" "contact page". We chose to link our ancillary texts with this scene of Alice in Wonderland, because this movie is known for being crazy and quirky, which links to our message of not wanting to conform to society, which can be found in characters such as the Mad Hatter, Cheshire Cat, and the White Rabbit. We chose the tea party scene as this is the most iconic part of the movie, which everybody will know, which means that it will be able to link our texts together and understand the message of our artist easier. We also have a connotation of a fantasy world, where the audience can break free to be themselves, which is shown through the powder paint clash, the unicorn head, and the time lapse shot. Also the connotation of white, suggests our artist to being innocent and pure, this is shown through the ancillary texts to highlight the main focus of our artist. The burst of bright colours from the flowers, lipstick and editing, show her personality breaking out into life could be deemed as more exciting. This is again shown through our main and ancillary texts to develop the audience response to seeing her as breaking out into the market.