Acoustic is another magazine which focuses on indie artists like James Bay.
From this cover, Bay can be seen as an indie artist as well as an organic one. This is due to his appearance and the use of the guitar. It can be seen that Bay has long hair, something which is also seen with other indie artists. Additionally, his clothing is simple and could be worn everyday, making him seem like an average person with an average dress sense. This is an important part of the star image for an indie artist.
The guitar is used on this cover which is particularly effective because it connotes that James Bay has other talents than just singing, making him an organic artist.
The fact that he is looking dead into the camera is also important as it shows a serious expression on his face, signifying that he is serious about music.