Presentation Name
amyobrennan
What is the function of a music video?
By Amy O'Brennan.
What is a music video?
A videotaped performance of a recorded popular song, usually accompanied by dancing and visual images interpreting the lyrics.
- They can be very experimental and stylised, utilizing a different structure, camera and editing techniques that we aren't familiar with seeing with seeing in conventional broadcast moving image texts, such as TV drama or news.
- Music videos have become the integral part of the music industry and play a vital function in the success of the artist and play a vital function in the success of the artist and the sales of their singles and album releases.
The main purpose
The music video has a number of purposes, but its main purpose it to PROMOTE the single, the album the single is from and, of course, the artist. To do this, a music video has to;
1. Sell the song in a way that the audience can remember the song from the video
2. To provide the viewer with a better understanding of the song so they engage with it both visually and audibly (this is achieved through a performance or a 'story' telling)
3. to entertain the viewer by highlighting the talents of the artist - dancing, singing, performing and physical appearance
Michael Jackson - Thriller
The music video is a marketing tool that is used as a visual aid to help sell the artist, their brand and their products (singles/albums/gigs) to as wide a audience as possible.
I believe that thriller is the best example of a music video as it has been named one of the most famous music video of all time. It effectively created sales of the album Thriller and played a vital role in promoting Michael Jackson and his album.
It is a song which consists of a structured story in which MJ was the participant and narrator. The visuals, story and concept of the video make it iconic. The video received high critical acclaim and was nominated for six MTV awards in 1984
