After being crowned the Next Food Network Star, Fieri launched his first television series, Guy's Big Bite in 2006, offering viewers lots of bold flavors. The bleached-blond chef took his love of food on the road for Diners, Drive-Ins and Dives, which also debuted in 2006. On the show, Fieri travels the country in search of tasty, unpretentious eats. He next took on a more traditional-style cooking show format with Guy Off the Hook in 2008, in which he cooked in front of a live audience. Over the years, Fieri has emerged as an unusual culinary icon with his trademark spiky hair, tattoos, bowling shirts and skateboarder shorts.
In 2009, Fieri merged his love of food and music to create the Guy Fieri Roadshow. This "food-a-palooza" tour featured a DJ, drinks and cooking demonstrations. He has also written several books, including 2011's Guy Fieri Food: More Than 150 Off-The-Hook Recipes.
Expanding beyond cooking, Fieri became a game show host in 2010. He guides contestants through numerous 60-second challenges on Minute to Win It.