More recent pop music videos tend to be high budget videos that use all kinds of special effects, such as Katy Perry's video for Roar, designer outfits, such as Fleur East's video for Sax and fancy locations, such as Flo Rida's video for Wild Ones, which appeals to their target audience of young impressional viewers who dream of a luxury lifestyle. So since the release of the Bohemian Rhapsody music video in 1975, music videos have developed a lot, telling short stories, using bigger budgets and showing of a lifestyle that most wish they had instead of just performing their music.