Evaluation q2How
ellie35Evaluation q2
How effective is the combination of your main product and ancillary texts?
For marketing the Film
The main reason for the use of ancillary texts (poster and a magazine review) is for marketing purposes. I started off by putting out a review to find out who are niche audience was and found out the film would be appealing mostly to females between the ages of 16-30.
With this in mind, I set about finding some inspiration and references for film with a similar genre to mine (an independent thriller hybrid) and the same type of niche audience. Some references included Twilight, Submarine and The originals. I looked at some posters and magazine reviews from these real media products and saw that what they did was release and appealing and mysterious high quality image/interview that allowed the audience to become interested in consuming the product but created just enough enigma so as not too much was given away. I think that this is therefore the main objective for my ancillary texts; as a method of promotion in order to engage and intrigue the audience into watching the film.
As well as this, I was able to find out more about distribution and genre. i.e. What is expected, what sells, what the viewer wants.
Making the poster effective
I started by researching different film\TV posters that were relevant to 'The Unknown' and it's genre (independent thriller), audience (16-30 yr old females), distributor (The CW or ABC), themes (Supernatural, mental health, relationships). I Put together a youtube video of relevant posters and made blog posts on how to successfully make a professional poster.
The poster to the right that I will analyse is from a Vampire Diaries/ Originals TV show cross over. This poster drew me in like many others and I will cross examine it to show you how. I was able to draw lots of inspiration from it for my own.
-Original and distinguishable title with relevant font.
-Main characters shown,
-Use of pathetic fallacy, lighting, location and costume hints at dark undertones.
-High quality image, easy to see.
-Slogans are casual to include audience yet create enigma too.
Decoding my Poster: What makes it effective?
Making the Magazine reveiw Effective
Combining the film, poster & Magazine reveiw;
what makes them effective?
To conclude, all of the products work so well together as they are all in keeping with the same uniform theme making them professional, yet each one covers a different element for the audience. I am happy with how they compliment each other and find them extremely effective.
