Linking Our Media by jai.batch97 on emaze

Linking our media products

We needed to link all 3 of our media products so that they seemed like a whole brand for the band BOCA. So the Digipak, Poster and Music Video needed to link together to be able to sell the band as a whole unit/ brand.

Black and White EFFECT

As you can see we have used the black and white effect for all three products so that they link across the board. Also it made the products have a more artistic affect.

Audience views on linking the products through the Black and white effect

Identity Hiding

We have linked identity through the covering of the main characters eyes on the poster and digipak, to hide his identity. Also in the music video with the main character hiding behind his hood on his coat, shutting his true identity out through clothing.

We could have linked them even better by using Censorship Shades in the music video:

Significance of eyes

We made the eye a significant feature in all three products. For the digipak and poster the eyes were significant and emphasised through hiding them as it made it mysterious. In the Music video whenever there was a performance part we emphasised the characters eyes through zooming in and out on them or having a direct gaze to the audience. Also through the eye shot shown below:

We have linked all three again through the characters and people and clothing we chose to use. Both characters in the music video and the character on the poster and digipak are relatible to our target audience. They are of similar ages and the clothes used are normal and not to fancy across all three platforms.

Characters and clothing

The end

So those are some of the ways that we made sure we linked our media products to create a whole brand for BOCA.