Target AUDIEnceI by foxdaishmedia on emaze

Target AUDIEnce

I have made this Emaze presentation to clearly illustrate my findings about my target audience that I have found from my questionnaire answers and independent research.

The reason I have done this is because I believe that it will give me a better understanding of my results and therefor will allow me to move forward knowing exactly what my target audience are looking for so I can cater towards it.

What my target audience said

The first thing that I noticed when reviewing my questionnaire was that my target age group was older than I expected with the vast majority of the people who took the questionnaire stating that they were over the age of 30.

The next thing that interested me from my set of results was the number of stories that my audience believed should be shown during my 5 minute news segment, as a collective the majority said between 2 and 3 stories.

On the questionnaire I posed the question of what gender would my viewer base prefer their TV news anchor be, there was a noticeable difference in the votes between the male and female answer with the male anchor being the most popular choice.

The final question that I was interested in from my questionnaire was the question that asked how often the participant watched the news and the answers were very telling. This question concluded that the majority of my target audience only watch the news occasionally.

Why did they say this?

To answer this question I had to do some independent research into already existing TV news shows such as BBC Midlands Today, ITV News Central and Channel 4 News.

1.My research informed me that the answers to my first question that regarded age are fairly normal as the majority of people who view other TV news shows are also over the age of 30.

2.The second question that I looked at that asked about the amount of stories that a 5 minute news segment should have and after using the social media outlet YouTube I was able to look at the existing news segments and once again the answers that my questionnaire gave me matched that of existing news segments as most of the ones that I looked at also had either 2 or 3 news stories.

3.The next question that I looked into was a little harder to make parallels between my answers and existing news broadcasts as the gender of the anchors would be different, sometimes there would be 1 male or 2 males or 1 male and 1 female and so on so, I will however try to incorporate this research into my own news broadcast.

4.My final question asked the question of how often the taker of the questionnaire watch the news so in order to find out about this on the wider scale of existing news shows I had to look at the viewer retention and how often the audience came back to that channel and my findings were that more often than not the viewers would only return to the channel to view the news around 2 times a week.

How will this effect my news BROADCAST planning?

1. The answers to my questionnaire and my independent research regarding my first question on age has allowed me to understand that I need to make my news broadcast cater to older people than I originally would have as now I know that my demographic consists of a majority of people that are over the age of 30.

2. The next question that I looked at regarded the amount of stories that a TV news segment should have. Between my questionnaire's answers and my research on existing news shows I have come to the conclusion that my story should contain 2 or 3 stories as the vast majority of my questionnaire answers pointed towards this and also the majority of professional news shows have 2 or 3 stories. Due to these factors it was an easy decision for my to include either 2 or 3 stories in my TV news broadcast.

3. When it came to my 3rd question I only really had my questionnaire answers to go from as my independent research on this topic of anchor gender did not help me narrow down my answers at all. My questionnaire answer would suggest that my target audience would rather see male anchors on their TV news show so in order to appeal to them this is what I will do.

4. The final question that I looked at addressed how often would my target audience would view the news, both my questionnaire and my research suggested that the majority of my demographic would only watch the the local news occasionally / 2 times a week. This helps me with my news broadcast as now I know that I do not need to have a wide range of news stories being constantly updated, this allows for more in depth and interesting news stories.

To conclude by looking into these 4 questions that featured on my questionnaire in depth I have been able to break down what my target audience have said, why they said it and how this can help me design my own Local TV News broadcast.