2015
Question 3
what have you learned from audience feedback
by Morgan & Briony
We decided that it would be appropriate to pitch our initial ideas to classmates firstly to gain knowledge of if the idea was suitable and achievable. By doing this we understood that our idea was slightly hard to understand and the narrative was very complicated for a 3-minute video. So we simplified the idea and decided to make it more conceptual but still with an underlying narrative.We then made a rough cut of how we wanted our final video to look; we uploaded this to YouTube and sent the link around on social media sites and by email. We got feedback from this from various sources and this enabled us to improve our final video.
Morgan
The feedback from the survey has showed us that the majority of people that completed it were females aged from 18 to 24 and they were no older than 34, this was positive feedback because although we are trying to target a wide audience the teenage girls are our main target. On the other hand this shows us we have targeted our desired audience but we have wide room to broaden the age range we are targeting to. We also found out that the artist suited the brand and image we wanted to create so we have casted a good actress to be the star in text. Some feedback was that our lip-syncing was in time and it was edited to the beat and we set a good mood, this is all needed to create a good brand image and keep to the theme we want to create. Artists that people compared our video to were Beyoncé and this is a successful R and B artist that we could take further inspiration from.
Morgan
