Reebok
mendoza.jasmin6446
An investor for life
Our Big Idea
Reebok
The Problem
- Motivating women 55+ in the east coast to stay active all year long.
Market Opportunity
The Market
Customers
Market Trends
Total Market
Department stores andSpecialty fitness stores
$4.49bn
55+ women who live in the east coast
Gym franchises will want to continue to appeal to the over-50 crowd with additional services such as health maintenance and blood sugar, blood pressure and bone density monitoring
Let's take it to the next level
Phone +1 379874820
E-mail: ruletheworld@live.com
Marketing & Growth Strategy
- Surprise setups of the treadmill in different locations (i.e. Courtyard in malls, department stores, Barnes and noble, parks etc.) #Foreveryoung
- To keep those motivated to continue using the treadmill, we'll partner with iFit to create badges that would unlock rewards to free items (from Reebok) and coupons.
- Having a drawing for a free treadmill and other items for each person that likes our FB & Instagram page. Sharing will get more entries. #Foreveryoung
- Utilize TV by featuring a time-lapse commercial ad.
Our Service
Visual/Words: "A lady that is naked on the beach, bars covering privates. Caption of the picture is "forever young."
- "bank statement with overdraft fee (everything else is blurred out) and crumbs and a coffee mark on the paper"
All Visuals: "Lady throwing baby up in the air; both with smiles/laughter on their face"
- "Older men [lined up and sitting side-by-side] with their jaw's dropped; oxygen masks falling off, in hand, heart monitors by their side"
Thank You!
