The digipak is a platform/creative product in which the artist uses in order to sell his or her music and increase their fan base.
The front of a digipak is often used to express the main theme of the music on the album and usually contains a visual of the artist.
Digipak's must also contain synergy with this theme and there should be similar elements in the music video and advertisement. For example there could be a particular colour scheme that is used in both the music video, on the digipak and on the advertisement. This shows consistency and links the three together.
The back of the digipak has the track listing and also gives credit to the record label and publishers as well as including links to the artist website.
The inside of the digipak contains the CD and a little booklet with extra information on the artist, images or even information behind the album.
