question 2 by on emaze

Question 2

How effective is the combination of your main product and your ancillary texts?

As a package, the three aspects of media products correspond with each other well. They all represent the artist as she should be, which is strong and powerful. Hence the common theme of this project would be girl power. In an attempt to fight the stereotype/archetype of women being the weaker gender we decided to show the artist as strong minded. Feminist theories are about woman being anti-objectified and to show strength. However in our video we display her as both strong and vulnverable which shows that identity is complicated. Feminist theorist Mulvey theory about the male gaze suggests that women are meant to appeal to men who should be the primary views and videos are made for the perspective of a man and post feminist Wolf's book 'The beauty myth' has Wolf argue that women were under assault by the "beauty myth" in five key areas: work, religion, sex, violence, and hunger. Ultimately, Wolf argues for a relaxation of normative standards of beauty. This is something we began to demonstrate in our video with the lack of make-up and glomming up of the artist.

The colour scheme of the print products remain consistent with a black and white image with black font and mild colour effect over the photo. I chose to have the font/lettering the same on all print products as it would look odd if there was sudden change of font showing the lack of consistency. The only change to this is the sizing of the font which is done to show the level of importance. On the digipack cover the artist name is in a larger fontthat the name of the song.

Consistency

Music Video and Print Products

screen shot from music video

shot from photoshoot

Although the outfits featured in the music video are not the same, the styling is consistent as she still dresses in a way that is seen as grunge. The tartan print shirt she wears in both shoots allows the audience to see that she is aiming for a similar look.

The prints are black and white however there wasn't any black and white scenes featured in the actual music video. Although that is the case there is a muted colour palette which allows the two be linked together. The two provide relateability for the audience as well as a sense of realism being created as the colours have not been manipulated.

Real PAckaging

From looking at real packaging from artists such as Etta Bond, Janelle Monae etc I was able to see that a simple font was reoccuring pattern for most artists, therefore i believed it was right to do the same with my own digipaks. My chosen genre was a urban sort of grunge feel song and this would be more relatable with a younger audience so the simple font was able to enable that theme.

Through the use of websites and other internet sources we would aim to raise awareness for these products in the real world. This would be done through the use of the artist personal website which will provide all details about the latest music and so on. As well as that the song would be posted on apps like Soundcloud as it is an easily accessible app which is free to use and this will spiral into iTunes in order to be able to sell the song to the fan following built.

In order to finalise how the 3 media products work well together, it is necessary for me to go back to the real media products in which first inspired the idea for the music and print products. Seeing how magazine adverts are together by a strong which should be able to capture your attention from first glance, the text should mainly be placed around the image although there have been exceptions this is done to highlight the importance the artist has over everything else on the page. Magazine adverts like Labrinths feature a mid shot of the artist in order to display the important aspects which also signify the colour choice and the creativity that comes along with that advert as it suits that artist and what their music about.So when it came down to out print products we wanted to incorporate what we had learnt about other artist and seeing as the artist is quite edgy we went for an album cover like Elle Varners which has a simplistic image which is covered in a colour effect this was mimicked when constructing our print products as we believed it fit how the artist portrays herself.

Real music video inspiration

Miley Cyrus' 'We can't stop' video features giant teddy bears, this is a childhood theme is shown in that as well as in my video as a significant item which may have been given to her in the past by her boyfriend. Also the atmosphere of the video is something that was adopted into my own video when in the studio to give it some life and energy to go with the beat of the song.

All 3 music videos I looked at all had direct address which was similarly inputted into my video as it provided an intimate connection to the audience.