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Q Magazine Reader Profile

courteneyharding
READER                   PROFILE
By Courteney Harding
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  • The majority of Q's readers are male, with a percentage of 66.2% they overrule the amount of women readers.
  • The average reader falls between the age range of 15-44 years old.
  • This shows that because this magazine appeals to people of such a big age group that they have the ability to cater for everyone's needs.
  • Target people who enjoy music from popular artists like Adele, Beyonce and classic artists like Madonna and John Lennon.
  • Q is the UK’s number one actively-purchased music magazine.  
  • Q’s readers prize its lavish photography, in-depth reporting and sense of humour. 
  • Q’s audience is younger and more affluent than any other music monthly. 97% of readers rate Q as a quality magazine. In research it outperforms competitors on measures such as best interviews, writing and awards winning photography.
  • Each issue is set out differently to appeal to the fans of each artist(s).
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Q MAGAZINE
  • Q magazine was published in October 1986 by Mark Ellen and David Hepworth along with the help of EMAP Media Group publishing it.
  • They started publishing monthly issues of their magazines with higher definition photographs and printing to appeal to older readers.
  • The original name of this magazine was 'Cue' but was changed into the singular letter so it wouldn't cause confusion with the already existing snooker magazine; this also looked more prominent on magazine stands.
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q magazine history
Gender 
FemaleMale33.8%66.2%
Male
Income
C2DEABC127.3%72.7%
ABC1
Age
15-3435+16.2%83.8%
35+
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